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April 4, 2024
Arena thinking: rocket fuel for brands.

A question: What do Apple do? Rewind 15 years or so and the answer would be “They make computers, of course”. Back in the present, the ‘Mac’ only contributes about 7% of the company’s revenue. Of the $383+ BN total, iPhone contributes just over half, accessories (headphones, Apple TV, Beats etc.) delivers about 10% with […]

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