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April 24, 2024
$6 billion wasted in misplaced digital ads.

And that's just Australia. Next&Co’s annual Digital Media Wastage report shows $6.149 billion was wasted on digital ad spend that “failed to further digital advertising objectives”. And wastage was 17% higher last year than in 2022. Next&Co’s auditing platform Prometheus measured over 400 companies with budgets varying from $500K to $21 million. The mix included […]

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