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May 14, 2024
Packaging, psychology and profitability.

Packaging: the first point of contact between a brand and prospective customers, profoundly influencing perceptions. Underestimating the power of packaging psychology and overestimating the inherent appeal of a product is a big, big mistake. Extensive consumer research into packaging psychology has consistently shown that the majority of consumers make judgements about a product based purely […]

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