Prorack's Brand Transformation

brand development brisbane
brisbane branding companies

Unlocking the full potential of an established brand.

Before
  • A trusted brand that had not been re-evaluated for over 10 years.
  • Excellent products with distinct advantages over rivals.
  • Core products with sales being eroded by rivals.
  • Insufficient take-up of accessories compared to rivals.
  • Drab appearance in-store compared to bolder competitors.
  • Lack of cohesion across product categories.
After
  • Evolved brand based on customer research and close work with key retailers.
  • A refreshed and authentic brand ethos.
  • An evolved logo with new tagline.
  • A bright, new, coordinated approach to packaging.
  • Clear links between core product and compatible accessories.
  • Improved on-pack information.
  • A cohesive, distinctive brand style with impact in-store and online.
Result
  • Big uplift in core product sales.
  • An even more dramatic uplift in accessory sales.
  • Much improved engagement and involvement from existing retailers.
  • A surge of interested enquiries from new retailers.
brand development brisbane
Let's Talk

Talk to us about your branding, packaging and retail presence.

Call Roger Allsopp on: 1300 128 935
Email us: talk@fizzbuzz.com.au
Or send the form and we’ll call you back.

    First Name* Last Name* Organisation Name* Email* Phone