Prorack's Brand Transformation
Unlocking the full potential of an established brand.
Before
- A trusted brand that had not been re-evaluated for over 10 years.
- Excellent products with distinct advantages over rivals.
- Core products with good sales, but being eroded by rivals.
- Insufficient take-up of accessories compared to rivals.
- Drab appearance in-store compared to bolder competitors.
- Lack of cohesion across product categories.
After
- Evolved brand based on customer research and close work with key retailers.
- A refreshed and authentic 2021 brand ethos.
- A bright, new, coordinated approach to packaging.
- Clear links between core product and compatible accessories.
- Improved on-pack information.
- A cohesive, distinctive brand style with impact in-store and online.
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