Prorack's Brand Transformation

Old Instore Display
New Brand and Packaging Design

Unlocking the full potential of an established brand.

Before
  • A trusted brand that had not been re-evaluated for over 10 years.
  • Excellent products with distinct advantages over rivals.
  • Core products with good sales, but being eroded by rivals.
  • Insufficient take-up of accessories compared to rivals.
  • Drab appearance in-store compared to bolder competitors.
  • Lack of cohesion across product categories.
After
  • Evolved brand based on customer research and close work with key retailers.
  • A refreshed and authentic 2021 brand ethos.
  • A bright, new, coordinated approach to packaging.
  • Clear links between core product and compatible accessories.
  • Improved on-pack information.
  • A cohesive, distinctive brand style with impact in-store and online.
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    Prorack Brand Logo Design