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Branding

Brands that design packaging for online experiences

Beyond the shelf: pack design for online


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The new consumer-brand connection

Who needs relationship counselling?


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There's no such thing as Brandless

Why there's no such thing as 'brandless'


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Short-term sales vs brand building

Why sales-focused companies are less competitive.


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Brand purpose can create new fans

Brand purpose. Does it actually sell more?


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Brand Names

Brand Name Guide


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