From New York to Sydney.

Harlin Jones: an avant-garde jewellery house born in New York, defined by a distinctive rock-and-roll sensibility and an uncompromising commitment to individuality. The brand has been featured in titles such as Harper’s Bazaar, Vogue, and The New York Times, and is favoured by a discerning international clientele.

At its core: bespoke fine jewellery, crafted for those who value rarity, expression, and personal identity.

With a strategic launch planned for Sydney, Fizzbuzz Luxe was engaged to shape and deliver a market entry worthy of the brand’s stature.

Our approach combined refined brand positioning, precision audience targeting, and a considered evolution of the digital experience. This was followed by a layered campaign designed to build desirability, elevate presence, and generate qualified appointments for private consultations.

The result: a seamless introduction into a new market; measured, resonant, and commercially effective.