Prorack's brand transformation.

Unlocking the full potential of an established brand.

Before.

• A trusted brand that had not been re-evaluated for over 10 years.
• Excellent products with distinct advantages over rivals.
• Core products sales heavily eroded by rivals.
• Insufficient take-up of accessories compared to rivals.
• Drab appearance in-store compared to bolder competitors.
• Lack of cohesion across product categories.
• Retailer apathy and declining sales.

After.

• Evolved brand based on customer research and close work with key retailers.
• A refreshed and authentic brand ethos.
• An evolved logo with new tagline.
• A bright, new, coordinated approach to packaging.
• Clear links between core product and compatible accessories.
• Improved on-pack information.
• A cohesive, distinctive brand style with impact in-store and online.

Result.

• Huge uplift in core product sales.
• An even more dramatic uplift in accessory sales.
• Much improved engagement and involvement from existing retailers.
• Rapid growth in new retailer numbers.